Insights
Notes from the founder.
Short pieces on how the work gets done. Published when there is something to say.
What guerrilla marketing actually means for a local business
Guerrilla marketing is not a stunt. It is presence without a budget: one message, in the right places, repeated until people expect it.
Build a community, not a lineup
Why Muddy Roots was built as a community first and a lineup second, and what that changes about how a festival runs.